Toyota Financial Services (TFS), together with its Insurance partner announced today that it has made a significant investment in the Finnish company MaaS Global Ltd. MaaS Global Ltd was established in April 2016 to provide multi-modal transportation services. Best-known investors so far are public transport company Transdev and Turkish bus constructor Karsan.

Through its ‘Whim’ App, MaaS Global enables customers to purchase a monthly subscription package that is tailored to their transportation needs (currently this includes public transport, e-hailing and car rental). The App is already operating in Helsinki with plans this year to expand to three other major cities in Europe and then expand to other cities around the Globe.

TFS is investing to explore a co-operation model for multi-modal mobility solutions, including the necessary technology. TFS will help MaaS Global accelerate market entry and build a long term and loyal customer base.

“We are very pleased to partner with MaaS Global and work together on the development of multi-modal mobility solutions”, commented Mr. Inuzuka, CEO of Toyota Financial Services.

“The vision and business model of MaaS Global marries with Toyota’s strategic objective to serve the mobility needs of our current and future customers”

“We are really excited to start working with Toyota, and the opportunities our collaboration will bring”, added Mr. Sampo Hietanen, CEO and founder of MaaS Global. “We at MaaS Global admire the dedication of Toyota to customer and quality and want to bring the same experience to digital era with our Whim app.”

• Toyota invests in MaaS Global Ltd.